Smartmoov Primary Function: Isazisi Sophawu Lweshishini ngu-Ricardo Filipe Lopes da Silva

Uyilo olubizwa ngokuba yi-Smartmoov Primary Function: Isazisi Sophawu Lweshishini olwenziwe ngu-Ricardo Filipe Lopes da Silva ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2023

Smartmoov Primary Function: Isazisi Sophawu Lweshishini

ngu Ricardo Filipe Lopes da Silva

Umxhasi: Smartmoov

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

10,475

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#126213

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Smartmoov Primary Function: Isazisi Sophawu Lweshishini

Book Text: Iinzuzo eziphambili zale ndlela yeshishini kukuhamba nokwenza ishishini lifanele iimfuno zakho. Usomashishini unokwenza ishishini lakhe libe yisisombululo esiguqukayo nesihambayo, ngaloo ndlela sandisa ukufikelela kweshishini lakhe kwimarike. Uphawu luveza ezi ndinganiso ngendlela eguqukayo neyexesha elizayo ngenkqubo yembonakalo ezinzileyo, eyenzelwe ukukhuthaza abo iqondene nabo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Smartmoov Primary Function: Isazisi Sophawu Lweshishini ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Smartmoov Primary Function: Isazisi Sophawu Lweshishini iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Smartmoov Primary Function: Isazisi Sophawu Lweshishini iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Imilinganiselo nePakishini: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Iithegi: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Ubuchwepheshe Bokuvelisa: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Umngeni Woyilo: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Uphando: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inkuthazo: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Ubude Beprojekthi: August 2019 to November 2019 in Curitiba, Brazil
Ukuhamba Komsebenzi: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.