Jalebi Uphawu Loshishino ngu-Raageshwari Kandaswamy

Uyilo olubizwa ngokuba yi-Jalebi Uphawu Loshishino olwenziwe ngu-Raageshwari Kandaswamy ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2022

Jalebi Uphawu Loshishino

ngu Raageshwari Kandaswamy

Umxhasi: MIT Institute of Design

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#126528

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Jalebi Uphawu Loshishino

I-Jalebi luphawu loshishino lomqondiso wetiphu-tiphu wale mihla. Iindidi zeencasa zetiphu-tiphu zisekelwe kwiiswithi zesiNdiya zesintu. Isimbo sokubonakala sibhekisa kubathengisi beentengiso ezitalatweni abathengisa iiswithi kunye nokutya okumuncu okusongelwe kwiphephandaba. Uphawu lweqondiso lususelwa kunobumba u-J nakwisimbo esijikelezayo se-jalebi. Ubunobumba, imibala kunye nomahluko kunika uphawu lolu umlinganiselo oqhelekileyo kodwa ophandle wanamhlanje. Olu phawu lusetyenziswa kwiindebe, amakhadi emenyu, izikhwama kunye neemaski ukuze kubekho imbonakalo ehambelanayo. Ikhadi lemenyu lakhiwe ngamanqanaba, kwaye ilaphu langaphambili leshiti elibonakalayo elingacacanga elibonisa ukudibana kweenkcubeko.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Jalebi Uphawu Loshishino ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Jalebi Uphawu Loshishino iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Jalebi Uphawu Loshishino iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Imilinganiselo nePakishini: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Iithegi: Brand Identity, Logo, Identity Design, Ice cream
Ubuchwepheshe Bokuvelisa: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Umngeni Woyilo: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Uphando: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Inkuthazo: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Ubude Beprojekthi: The project started in September 15 as a part of college project and finished in October 3rd.
Ukuhamba Komsebenzi: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.