Before the Midnight Hour Imizobo Yefanitshala ngu-Martin Reznik

Uyilo olubizwa ngokuba yi-Before the Midnight Hour Imizobo Yefanitshala olwenziwe ngu-Martin Reznik ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IgolideIgrafiki· 2022

Before the Midnight Hour Imizobo Yefanitshala

ngu Martin Reznik

Umxhasi: Martin Reznik Illustration

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Igrafiki

61,031

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#133798

Funda Okungakumbi Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Before the Midnight Hour Imizobo Yefanitshala

Uthotho lwemifanekiso emnyama namhlophe egunyaziswe nguMarc Krusin kwaye ebonisa uyilo lwefanitshala yakhe ebalaseleyo kaKnoll kunye noDesalto. Iphefumlelwe ziicomics kunye ne-cinema ye-noir, iprojekthi yaphula izivumelwano zemzobo wefenitshala ngokuzisa ibali kwimiboniso, ukusetyenziswa kwembono ebaxiweyo kunye nobuhle be-moody noir. Ukungabikho kobukho bomntu kunye nezinto ezisasazekileyo zongeza into eyimfihlakalo kunye nokuthandabuza kwibali, ngelixa i-protagonist ityhilwa ngesiphelo esimangalisayo. Yonke imifanekiso izotywe ngokwedijithali kwiAdobe Photoshop kusetyenziswa iWacom Cintiq tablet.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Before the Midnight Hour Imizobo Yefanitshala ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Before the Midnight Hour Imizobo Yefanitshala iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Before the Midnight Hour Imizobo Yefanitshala idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Imilinganiselo nePakishini: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Iithegi: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Ubuchwepheshe Bokuvelisa: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Umngeni Woyilo: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Uphando: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inkuthazo: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Ubude Beprojekthi: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Ukuhamba Komsebenzi: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Amagunya Emifanekiso: All illustrations: Martin Reznik, 2021