Crcrta Umsebenzi Oyintloko Wobunikazi Beshishini ngu-Zilong Chen and Chao Yang

Uyilo olubizwa ngokuba yi-Crcrta Umsebenzi Oyintloko Wobunikazi Beshishini olwenziwe ngu-Zilong Chen and Chao Yang ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2022

Crcrta Umsebenzi Oyintloko Wobunikazi Beshishini

ngu Zilong Chen and Chao Yang

Umxhasi: Communication University of Zhejiang

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#135411

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Crcrta Umsebenzi Oyintloko Wobunikazi Beshishini

Umbhalo Wencwadi: I-Crcrta lubunikazi beshishini oluyilelwe iZiko loPhando lwaseTshayina lweRadiyo neZobugcisa boMabonakude, isebe likarhulumente. Ilogo idibanisa imizobo nombhalo. Uphawu lwemibala lusebenzisa imibala emithathu esisiseko yombane kamabonakude, obomvu, oluhlaza kunye noblowu. Uphawu lwekhamera lwenziwa yimilo emithathu yejiyomethri. Iikhwadrilateral ezimbini zibhekisela kwiifilitha nephepha elisetyenziswa kwishishini leradiyo nemabonakude. Unxantathu ubhekisela kwilensi okanye kwisipika. Oonobumba iCRCRTA badlula kumzobo ukusuka ekhohlo ukuya ekunene ukubonisa umbono wonxibelelwano. Ubunikazi abunabo ubungakanani obumiselweyo kwaye bunokutshintshwa ubungakanani ukuze buhambelane neendlela ezahlukeneyo zosasazo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Crcrta Umsebenzi Oyintloko Wobunikazi Beshishini ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Crcrta Umsebenzi Oyintloko Wobunikazi Beshishini iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Crcrta Umsebenzi Oyintloko Wobunikazi Beshishini iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Imilinganiselo nePakishini: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Iithegi: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Ubuchwepheshe Bokuvelisa: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Umngeni Woyilo: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Uphando: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inkuthazo: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Ubude Beprojekthi: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Ukuhamba Komsebenzi: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Amalungu Eqela: Designer:Chen Zilong and Creative Director:Yang Chao