Stories of Communication Uyilo lweMpawu yeBhrendi ngu-Mengyi Xie

Uyilo olubizwa ngokuba yi-Stories of Communication Uyilo lweMpawu yeBhrendi olwenziwe ngu-Mengyi Xie ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2022

Stories of Communication Uyilo lweMpawu yeBhrendi

ngu Mengyi Xie

Umxhasi: School of Communication, East China Normal University

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

10,597

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#136234

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Stories of Communication Uyilo lweMpawu yeBhrendi

Amabali oNxibelelwano luyilo lomfanekiso wempawu olwenzelwe iminyaka elishumi elinantlanu yesikolo seyunivesithi sonxibelelwano. Uphawu oluyintloko ngumfanekiso wejometri osekelwe kunani u-15. Kuphawu oluyintloko, kwaphuhliswa usapho lweempawu ezincinci ezili-100. Uphawu ngalunye lubonisa ibali elinye, into eyasungulwa okanye inyathelo elithathiweyo kwimbali yonxibelelwano, ukususela kwintambo eqhotyoshelweyo esetyenziswa ngamaxesha akudala, ukuya kwiphephandaba lokuqala kunye newebhu yehlabathi jikelele. Zicwangciswe ngokulandelelana kwexesha, iimpawu ezincinci zisetyenziswa kwii-poster, izimemo, iincwadana, imiboniso yasendaweni kunye nezikhumbuzo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Stories of Communication Uyilo lweMpawu yeBhrendi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Stories of Communication Uyilo lweMpawu yeBhrendi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Stories of Communication Uyilo lweMpawu yeBhrendi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Imilinganiselo nePakishini: There were all kinds of size for the physical application products in this project.
Iithegi: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Ubuchwepheshe Bokuvelisa: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Umngeni Woyilo: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Uphando: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inkuthazo: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Ubude Beprojekthi: The project was in Shanghai.
Ukuhamba Komsebenzi: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Amalungu Eqela: Mengyi Xie