KGI Bank IWebhusayithi yeBhanki ngu-Frog Singapore

Uyilo olubizwa ngokuba yi-KGI Bank IWebhusayithi yeBhanki olwenziwe ngu-Frog Singapore ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweWebhsayithi kunye neWebhu.

IntsimbiIwebhu· 2022

KGI Bank IWebhusayithi yeBhanki

ngu Frog Singapore

Umxhasi: frog Singapore

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Iwebhu

15,205

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#136784

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-KGI Bank IWebhusayithi yeBhanki

I-KGI Bank yiwebhusayithi eziphendulayo eyenzelwe ibhanki equka amashishini amancinci amane. Iwebhusayithi ibonisa ulwazi lweenkampani nolorhwebo ngaphakathi kumava amanyeneyo. Umbono obonakalayo olula uvumela abathengi ukuba bafumanise iinkalo ezahlukeneyo zebhanki ngokulandelelana kwamanqanaba. Ii-micro animations zongeza ukuzibandakanya ngokweemvakalelo kwiintlobano eziqhelekileyo. Iimemelelo zokwenza (calls to action) kunye nezixhobo eziqhelekileyo zisetyenzisiweyo zibekwe kufuphi ukuxhasa inyathelo elilandelayo. Ukukhokelwa okuphuculweyo kunika isikhokelo esithe cwaka phakathi kwamacandelo amashishini amancinci. Umphando lomsebenzisi (user interface) wenziwe nge-Figma.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

KGI Bank IWebhusayithi yeBhanki ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. KGI Bank IWebhusayithi yeBhanki iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. KGI Bank IWebhusayithi yeBhanki iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Imilinganiselo nePakishini: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Iithegi: User Experience, User Interface Design, Design System, Website, Responsive
Ubuchwepheshe Bokuvelisa: The user interface of this website was designed in Figma.
Umngeni Woyilo: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Uphando: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inkuthazo: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Ubude Beprojekthi: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Ukuhamba Komsebenzi: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Amalungu Eqela: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Amagunya Emifanekiso: frog Singapore, 2022