Seen Umsebenzi Ophambili: Ubuqu Bequmrhu ngu-Nima Emamverdi

Uyilo olubizwa ngokuba yi-Seen Umsebenzi Ophambili: Ubuqu Bequmrhu olwenziwe ngu-Nima Emamverdi ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2026

Seen Umsebenzi Ophambili: Ubuqu Bequmrhu

ngu Nima Emamverdi

Umxhasi: Seen

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

4,909

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#137422

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Seen Umsebenzi Ophambili: Ubuqu Bequmrhu

Uyilo lwelogo lusebenzisa unobumba omncinci one-serif u-e, njengesakhelo esiphambili sejometri ukumela imo yezibonelelo zamehlo. Ngokubonisa iimpawu njengesipili, uyilo lwenza ukulingana okumelene okuxelisa isakhiwo sesikhelo. Izinto ze-serif zanamhlanje ziguqulwa zibe zizibhulorho ezisebenzayo, zidibanisa iimpawu ezingqukuva ezimela kokubini iliso kunye nelensi. Le nkqubo yombono ophantsi ivumela ithuba elilungelelaniswayo phakathi kwezinto, iqinisekisa ukufundeka okuphezulu kunye nokuguquguquka kwizikali ezahlukeneyo, ukusuka kokungwexula okuncinci kwemveliso ukuya kokubonakalisa okukhulu.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Seen Umsebenzi Ophambili: Ubuqu Bequmrhu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Seen Umsebenzi Ophambili: Ubuqu Bequmrhu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Seen Umsebenzi Ophambili: Ubuqu Bequmrhu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Imilinganiselo nePakishini: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Iithegi: logo design, visual identity, logotype, corporate identity
Ubuchwepheshe Bokuvelisa: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Umngeni Woyilo: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Uphando: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Inkuthazo: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Ubude Beprojekthi: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Ukuhamba Komsebenzi: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Amalungu Eqela: Nima Emamverdi