Middle of Nowhere Primary Function: Iphepha Lempazamo Yewebhusayithi by Yijia Xie

Middle of Nowhere Primary Function: Iphepha Lempazamo Yewebhusayithi by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Ibhaso Lesilivere le-A' Design Award in Uyilo lweWebhsayithi kunye neWebhu Competition Category.

IsilivereIwebhu· 2022

Middle of Nowhere Primary Function: Iphepha Lempazamo Yewebhusayithi

by Yijia Xie

Client: IBM Research

Ibhaso Lesilivere le-A' Design Award Winner in Iwebhu Category

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The Design

About Middle of Nowhere Primary Function: Iphepha Lempazamo Yewebhusayithi

Middle of Nowhere liphepha lempazamo elithi 404 elenzelwe iwebhusayithi yombutho wophando. Iphepha elithi 404 livela xa iphepha lewebhu elifunwayo lingekho, kwaye olu yilo lujika loo mzuzu lube lutyelelo kwiindawo ezicingelweyo. Imijikelo yemveli eboniswayo yenziwe yinethiwekhi yokuchasana ye-generative adversarial network, imodeli yokufunda ngoomatshini eqeqeshwe ngamawaka eefoto zemijikelo yokwenene evela kwihlabathi lonke. Iziphumo zezindawo ezingekho ndawo. Iphepha lakhelwe njengewebhusayithi ephendulayo, kwaye injongo kukwenza ukulahleka kwi-intanethi kube kuzolileyo nokutsala umdla.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Middle of Nowhere Primary Function: Iphepha Lempazamo Yewebhusayithi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Middle of Nowhere Primary Function: Iphepha Lempazamo Yewebhusayithi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Middle of Nowhere Primary Function: Iphepha Lempazamo Yewebhusayithi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie