Figura Uphawu Lwenkampani, Uyilo lwePhakheji ngu-Anja Zambelli Colak

Uyilo olubizwa ngokuba yi-Figura Uphawu Lwenkampani, Uyilo lwePhakheji olwenziwe ngu-Anja Zambelli Colak ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2022

Figura Uphawu Lwenkampani, Uyilo lwePhakheji

ngu Anja Zambelli Colak

Umxhasi: Zambelli Brand Design

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

12,926

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#137540

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Figura Uphawu Lwenkampani, Uyilo lwePhakheji

I-Figura luyilo lophawu lwenkampani nephakheji yeentlobo zokutya zaseMeditera, eziquka amakeyiki eefigi, itshokholathi kunye namafutha eolivi. Uphawu lwakhelwe ngomfanekiso wefigi oyilwe ngendlela yebhaluni yomoya, ebhekisela ekuhambeni nasekuvela kwomseki wetreyidimaki eMeditera. Imibala egolide, eyibhulorha kunye neluhlaza krwelele imele izithako eziphambili. Iipatheni zamagqabi efigi, amaza kunye namaxolo eentlanzi zikhumbuza iMeditera. Amalebhile kunye nephakheji yephepha zishicilelwe ngemibala yePantone kwiphepha iFedrigoni, kongezwe negolide efowayilwe (gold foil). Uyilo lu-azisa iimveliso kwimarike yaseAsia.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Figura Uphawu Lwenkampani, Uyilo lwePhakheji ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Figura Uphawu Lwenkampani, Uyilo lwePhakheji iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Figura Uphawu Lwenkampani, Uyilo lwePhakheji iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Imilinganiselo nePakishini: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Iithegi: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Ubuchwepheshe Bokuvelisa: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Umngeni Woyilo: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Uphando: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inkuthazo: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Ubude Beprojekthi: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Ukuhamba Komsebenzi: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Amalungu Eqela: Anja Zambelli Colak