Sxdesign Primary Function: Isazisi seBhrendi ngu-Sxdesign

Uyilo olubizwa ngokuba yi-Sxdesign Primary Function: Isazisi seBhrendi olwenziwe ngu-Sxdesign ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2022

Sxdesign Primary Function: Isazisi seBhrendi

ngu Sxdesign

Umxhasi: Sxdesign

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

50,087

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#137585

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Sxdesign Primary Function: Isazisi seBhrendi

Sxdesign yisazisi sebhrendi esenzelwe istudiyo yoyilo esekwe eBeijing, eChina. Iinkcukacha zonke zophawu (logo) zilandela umlinganiselo we-1:1.414, othi unike uphawu inkangeleko ehlangeneyo nequkuquke kakuhle. Imifanekiso emincinci ekwiikona ikhumbuza ngeempawu zezikweli (quotation marks) kwaye zibiyele iindawo eziyimibhoxo yophawu. Ulungelelwaniso lwenza uphawu lube nemetriya efanayo macala omabini kwaye lucebisa ngokucaphula, ukuphawula nokutolika kolwimi nezimvo. Ngokusebenzisa imifanekiso enentshukumo (motion graphics), uphawu lunako nokukhula lube kwifom yesiTshayina yemveli yegama lestudiyo, lidibanisa isithethe kunye noyilo lwale mihla.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Sxdesign Primary Function: Isazisi seBhrendi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Sxdesign Primary Function: Isazisi seBhrendi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Sxdesign Primary Function: Isazisi seBhrendi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Imilinganiselo nePakishini: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Iithegi: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Ubuchwepheshe Bokuvelisa: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Umngeni Woyilo: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Uphando: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inkuthazo: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Ubude Beprojekthi: Fr. November 2021 to January 2022, Beijing, China.
Ukuhamba Komsebenzi: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Iipathenti: Sxdesign
Amalungu Eqela: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Amagunya Emifanekiso: Sxdesign