Miepu Diary Umsebenzi Ophambili: Umzobo Womlinganiswa by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Umsebenzi Ophambili: Umzobo Womlinganiswa by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IntsimbiIgrafiki· 2022

Miepu Diary Umsebenzi Ophambili: Umzobo Womlinganiswa

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Ibhaso Lentsimbi le-A' Design Award Winner in Igrafiki Category

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Verified Award Winner

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Colors

The Design

About Miepu Diary Umsebenzi Ophambili: Umzobo Womlinganiswa

Ihagazini yeMiepu yidibaniso lemizobo yabalinganiswa edibanisa inkcubeko yezinto ezitshatshelayo namhlanje kunye namabali abantwana aqhelekileyo. Umlinganiswa oyintloko nguDuoduo, intombazana yomvundla enesibindi neenjongo ezintle, ebonakaliswa kunye nekati enonileyo. Amabali amane amaculo ehlabathi adumileyo abaliswa kwakhona ngemizobo emine enemixholo, ezotywe ngesandla ngesimbo sanamhlanje. Le mizobo inokusetyenziswa kwii-posters, izinxibo kunye neminye imveliso enxulumene nayo. Injongo kukudala umlinganiswa omnandi nonobuhle nowasekuhlweni ohlanganisa amabali entsomi kunye neendlela zanamhlanje zempahla.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Miepu Diary Umsebenzi Ophambili: Umzobo Womlinganiswa ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Miepu Diary Umsebenzi Ophambili: Umzobo Womlinganiswa iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Miepu Diary Umsebenzi Ophambili: Umzobo Womlinganiswa iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release