Avant Modern Cuisine Isazisi seBrandi ngu-Jiawei Wu

Uyilo olubizwa ngokuba yi-Avant Modern Cuisine Isazisi seBrandi olwenziwe ngu-Jiawei Wu ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2022

Avant Modern Cuisine Isazisi seBrandi

ngu Jiawei Wu

Umxhasi: Jiawei Wu Design

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

15,986

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#137847

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Avant Modern Cuisine Isazisi seBrandi

I-Avant yirestyu yokutyela okuphezulu eseChina. Ingcamango yebhrandi isebenzisa amava abanini abawafumene kwamanye amazwe ukunikeza abathengi iinkumbulo ezizodwa ezibonakalisa ukuba bahambe uhambo. Iqala ngemenyu eyilwe ukuze ifane nepasipoti. Emva kwesidlo ngasinye, abathengi bafumana itikiti eyenzelwe ngokukodwa, eyilwe ngokuvumelana novuselelo oluthile ngasemva kwesidlo ngasinye kunye neenkumbulo ezivela kwizixeko. Eli lizwe lokutyela liye laduma kakhulu xa ukuhamba kwanqunyanyiswa ngenxa yobhubhane weCovid.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Avant Modern Cuisine Isazisi seBrandi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Avant Modern Cuisine Isazisi seBrandi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Avant Modern Cuisine Isazisi seBrandi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Imilinganiselo nePakishini: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Iithegi: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Ubuchwepheshe Bokuvelisa: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Umngeni Woyilo: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Uphando: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inkuthazo: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Ubude Beprojekthi: The project started in July 2020 in China and finished in March 2021.
Ukuhamba Komsebenzi: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Amalungu Eqela: Jiawei Wu
Amagunya Emifanekiso: Jiawei Wu_Designer
Guanzhong Qiu_Photographer