Carbon Research Umsebenzi Oyintloko: Ubunikazi Bomqondiso by Sxdesign

Carbon Research Umsebenzi Oyintloko: Ubunikazi Bomqondiso by Sxdesign is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2022

Carbon Research Umsebenzi Oyintloko: Ubunikazi Bomqondiso

by Sxdesign

Client: Carbon Research

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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The Design

About Carbon Research Umsebenzi Oyintloko: Ubunikazi Bomqondiso

Isihloko Sencwadi: I-Carbon Research yubunikazi bomqondiso obenzelwe iphephancwadi lezemfundo elisekelwe kwimeko yokungathathi cala kwikharbhoni. Uphawu ludibanisa umfanekiso womhlaba nesakhiwo se-athomu yekharbhoni ukuze kuveliswe ukhuseleko lwendalo. Uqhagamshelwano lwemigca ludibanisa iindawo eziphakamileyo zomhlaba neendlela ze-elektroni, oku kubonisa ingqiqo evulekileyo nonxibelelwano olubanzi. Isakhiwo esilinganayo nesijikelezayo sibonisa uluntu lwezemfundo olumanyeneyo. Uphawu oludityanisiweyo lushicilelwe kwiingubo zamaphephancwadi nakwezinye izixhobo eziphathekayo, kwaye luhlala lubonakala ngokucacileyo kubukhulu obuncinci be-20 nge-5 milimitha.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Carbon Research Umsebenzi Oyintloko: Ubunikazi Bomqondiso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Carbon Research Umsebenzi Oyintloko: Ubunikazi Bomqondiso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Carbon Research Umsebenzi Oyintloko: Ubunikazi Bomqondiso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
Dimensions & Packaging: The combine logo can be print on the minimal size at 20mm x 5mm.
Tags: graphics, illustration and visual communication, logo, academic journal, carbon, earth
Production Technology: It can be printed on magazine covers or other products.
Design Challenge: In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
Research: Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
Inspiration: Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
Project Duration: The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
Operation Flow: The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
Patents: Sxdesign
Team Members: Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
Image Credits: Sxdesign