Bank of England Isazisi Esibonakalayo ngu-Matteo Ruisi and Peter McCabe

Uyilo olubizwa ngokuba yi-Bank of England Isazisi Esibonakalayo olwenziwe ngu-Matteo Ruisi and Peter McCabe ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2022

Bank of England Isazisi Esibonakalayo

ngu Matteo Ruisi and Peter McCabe

Umxhasi: Bank of England

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#138983

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Bank of England Isazisi Esibonakalayo

Ukuyila umsebenzi webhange eliphambili kuthetha ukufumana ibhalansi phakathi kolwazi lobugcisa nolunobuzaza, iziphumo ezikhokhelwa ngabasebenzi, unxibelelwano jikelele olubandakanyayo, kunye noluthotho lwemimiselo. Oku akulula ukufezekisa kwaye kusekelwe kwiimeko zangaphakathi ezinobuzaza. Isazisi esitsha siphuhliswe kunye nabantu abaza kusisebenzisa, silinganisa onke amacala onxibelelwano. Sigxile ekufikeleleni kuluntu olubanzi ngendlela efikelelekayo, efanelekileyo, ecwangcisiweyo, neyahlukileyo. Le migaqo iphambili isetyenziswe njengesikhokelo soyilo kuzo zonke izixhobo zomfanekiso ezibonakalayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Bank of England Isazisi Esibonakalayo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Bank of England Isazisi Esibonakalayo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Bank of England Isazisi Esibonakalayo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Imilinganiselo nePakishini: Not applicable
Iithegi: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Ubuchwepheshe Bokuvelisa: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Umngeni Woyilo: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Uphando: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inkuthazo: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Ubude Beprojekthi: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Ukuhamba Komsebenzi: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Amalungu Eqela: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Amagunya Emifanekiso: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.