Top Mercury Iwebhusayithi ngu-Daniel Houle

Uyilo olubizwa ngokuba yi-Top Mercury Iwebhusayithi olwenziwe ngu-Daniel Houle ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweWebhsayithi kunye neWebhu.

IntsimbiIwebhu· 2023

Top Mercury Iwebhusayithi

ngu Daniel Houle

Umxhasi: Azuro Digital

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Iwebhu

23,224

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#139506

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Top Mercury Iwebhusayithi

I-Top Mercury yiwebhusayithi eyenzelwe iarhente yezothengiso kunxibelelwano lwabasebenzisi bezoshishino (social media). Le webhusayithi isebenzisa iziphumo zentshukumo, ii-animation kunye nemizobo yokwenziwa ngokusekwe ukuze kubonakaliswe indlela ecocekileyo kwaye yale mihla. Uyilo lwenziwa ngeFigma kwaye lwaphuhliswa ngeWebflow, kwaye luyakwazi ukuvela kakuhle kuzo zonke izixhobo, iibhrawuza kunye noboni beskrini. Amaqhosha kunye namakhonkco avumela abatyeleli ukuba banxulumane needarhente ngeendlela ezahlukeneyo. Intshukumo yagcinwa ilula ukuze umphonononge ugcine ucacile kwaye kulula ukuwulandela. Le webhusayithi ifikelele kwizinga leempendulo (conversion rate) elingama-8%, engaphezulu kwesalathiso semboni esingama-5%.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Top Mercury Iwebhusayithi ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Top Mercury Iwebhusayithi iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Top Mercury Iwebhusayithi iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Imilinganiselo nePakishini: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Iithegi: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Ubuchwepheshe Bokuvelisa: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Umngeni Woyilo: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Uphando: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inkuthazo: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Ubude Beprojekthi: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Ukuhamba Komsebenzi: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Amagunya Emifanekiso: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.