Stadium SC Freiburg Indlela Yokufumana Indlela by Thomas Geissert

Stadium SC Freiburg Indlela Yokufumana Indlela by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IntsimbiIgrafiki· 2022

Stadium SC Freiburg Indlela Yokufumana Indlela

by Thomas Geissert

Client: Teamgeissert

Ibhaso Lentsimbi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Stadium SC Freiburg Indlela Yokufumana Indlela

Injongo yayikukudala inkqubo enobuntu bayo kunye nemvelaphi ehamba ngaphaya. Ulwakhiwo lwebala elitsha lemidlalo ye-SC Freiburg lubandakanya uhlobo olusisiseko lwe-orthogonal kunye nophahla lwe-orthogonal. Umgaqo okhokelayo woyilo loyilo, ukudala isazisi-ukwenza isakhiwo, kufuneka uxhaswe. Indlela entsha yokufumana indlela kunye nenkqubo yoqhelaniso iziveza ngolwimi olucacileyo lwemo. Yamkela kwaye ixelele iindwendwe kunye nabalandeli abasele bekwindawo yangaphandle (indawo yokupaka, i-busstop, i-tram), ibakhokelela ekungeneni nakwibala lezemidlalo nge-promenade ukuya kwizihlalo.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Stadium SC Freiburg Indlela Yokufumana Indlela ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Stadium SC Freiburg Indlela Yokufumana Indlela iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Stadium SC Freiburg Indlela Yokufumana Indlela iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT