Khedr El Attar Umsebenzi Ophambili: Isazisi Setrayidimaki ngu-Nour Shourbagy

Uyilo olubizwa ngokuba yi-Khedr El Attar Umsebenzi Ophambili: Isazisi Setrayidimaki olwenziwe ngu-Nour Shourbagy ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2022

Khedr El Attar Umsebenzi Ophambili: Isazisi Setrayidimaki

ngu Nour Shourbagy

Umxhasi: Khedr el Attar

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

13,182

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#139930

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Khedr El Attar Umsebenzi Ophambili: Isazisi Setrayidimaki

Umbhalo Wencwadi: I-Khedr El Attar sisazisi setrayidimaki esenzelwe umthengisi weemveliso ezingokwendalo nezingaqhutywanga esekwa eCairo ngo-1945. Le projekthi idibanisa iqhinga letrayidimaki nenkqubo yokubonakala ebonisa indawo entsha yetrayidimaki. Isazisi sigcina isikhundla se-Khedr El Attar njengomthombo weempahla ezingokwendalo nezingaqhutywanga. Inkqubo yokubonakala icwangcisa ishishini libe ziindidi ezintathu eziphambili: amayeza ngokwendalo, ubuhle obungokwendalo, kunye neemveliso zokupheka. Uyilo lwepakheji kunye nemigaqo yetrayidimaki lugqiba le nkqubo, edibanisa isiko ledala lorhwebo nendlela yale mihla yokubonisa.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Khedr El Attar Umsebenzi Ophambili: Isazisi Setrayidimaki ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Khedr El Attar Umsebenzi Ophambili: Isazisi Setrayidimaki iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Khedr El Attar Umsebenzi Ophambili: Isazisi Setrayidimaki iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Iithegi: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inkuthazo: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Ubude Beprojekthi: The project started in March 2020 in Cairo and finished in 2021
Amalungu Eqela: Omnia Magdy Photographer

Funda Uxwebhu Lweendaba

Okuxhasiweyo