Buddy Workwear Primary Function: Isazisi Sophawu Lweshishini ngu-Pilotfisch GmbH and Co. KG

Uyilo olubizwa ngokuba yi-Buddy Workwear Primary Function: Isazisi Sophawu Lweshishini olwenziwe ngu-Pilotfisch GmbH and Co. KG ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IsilivereUkubhengeza· 2022

Buddy Workwear Primary Function: Isazisi Sophawu Lweshishini

ngu Pilotfisch GmbH and Co. KG

Umxhasi: Buddy Workwear Manufaktur

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ukubhengeza

48,608

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#140102

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Buddy Workwear Primary Function: Isazisi Sophawu Lweshishini

Buddy Workwear sisazisi sophawu esenzelwe umvelisi wempahla yokusebenza eJamani. Igama elithi Buddy libumba umongo wesazisi kwaye lisuselwa kwigama lenkampani langaphambili. Umbala oluhlaza okuzuba ondaka usebenza njengombala oyintloko kwaye ubangela ukuba iimveliso neefoto zibaluleke, ngelixa umbala oluhlaza okuzuba okhanyayo usetyenziswa njengombala wokugxininisa nokuqaqambisa. Le mibala mibini iyaphelelisana njengezihlobo. Ubhalo olucacileyo namagama alula axhasa isimo esithe ngqo sophawu. Isazisi sisetyenziswa kwiibhrochure ezishicilelweyo, kwiwebhusayithi, kwividiyo nakwiphulo losasazo lwezonxibelelwano.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Buddy Workwear Primary Function: Isazisi Sophawu Lweshishini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Buddy Workwear Primary Function: Isazisi Sophawu Lweshishini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Buddy Workwear Primary Function: Isazisi Sophawu Lweshishini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Imilinganiselo nePakishini: Brochures DIN A4
Iithegi: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Ubuchwepheshe Bokuvelisa: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Umngeni Woyilo: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Uphando: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inkuthazo: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Ubude Beprojekthi: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Ukuhamba Komsebenzi: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Amalungu Eqela: Pilotfisch GmbH & Co. KG
Amagunya Emifanekiso: Photography: Fotografie Witte Wattendorff GmbH, Münster