Primary Residence Umsebenzi ophambili: Isazisi soPhawu by Tianzhen Huang

Primary Residence Umsebenzi ophambili: Isazisi soPhawu by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IntsimbiIgrafiki· 2022

Primary Residence Umsebenzi ophambili: Isazisi soPhawu

by Tianzhen Huang

Client: Evleen

Ibhaso Lentsimbi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Primary Residence Umsebenzi ophambili: Isazisi soPhawu

Iindwendwe zeNcwadi: I-Primary Residence luphahla lombono lophawu lomkhiqizo we-brand eneentlobo ngeentlobo zobuchule. Iprojekthi le yaqala njengophando lonobumba oludibanisa isimbo lentshukumo ye-Bauhaus neemilo zokwakhiwa ezingaqondakaliyo. Uphawu (logo) lusekelwe kunobumba lwesiTshayina olubizwa ngokuba nguJu, olithetha indawo yokuhlala, kwaye luthwele imigca emithathu ngeembala eziphambili ezibomvu, iziyellow kunye neblue. Igama Primary Residence libhekisa kwiimbala zombini ezi kunye nentsingiselo yekhaya kwixesha lokuzimasa. Isazisi le isetyenziswa kwincwadana yolwazi, ikhadi leshishini kunye nesethi yezinto zeofisi ezishicilelwe kwiphepha elinombhalo osemphathekweni.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Primary Residence Umsebenzi ophambili: Isazisi soPhawu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Primary Residence Umsebenzi ophambili: Isazisi soPhawu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Primary Residence Umsebenzi ophambili: Isazisi soPhawu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang