Joy of Playing Umsebenzi Ophambili: Isazisi Somqondiso ngu-Squared

Uyilo olubizwa ngokuba yi-Joy of Playing Umsebenzi Ophambili: Isazisi Somqondiso olwenziwe ngu-Squared ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2022

Joy of Playing Umsebenzi Ophambili: Isazisi Somqondiso

ngu Squared

Umxhasi: Balin

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

15,918

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#140424

Fumana Ngoku Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Joy of Playing Umsebenzi Ophambili: Isazisi Somqondiso

Umbhalo Wencwadi: Uvuyo Lokudlala sisazisi somqondiso esenzelwe iBalin, inkampani eyenza izinto zokudlala zabantwana. Esi sazisi sigubungela ilogo, izinto zomqondiso, ukupakishwa kanye nemibala nemilo yezinto zokudlala kunye nabalinganiswa. Ulwimi lokubona lulula, ngemilo elula, uluhlu lwemibala olucuthiweyo kunye nemizobo ye-watercolor. Umlinganiswa ngamnye wento yokudlala unegama nebali, nto leyo ekhuthaza abantwana ukwakha uqhagamshelwano lweemvakalelo. Izinto ezikhethiweyo zibandakanya umthi, iplywood, iphepha, umqhaphu wemveli kunye neepeyinti ezisekwe emanzini nasezityalweni.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Joy of Playing Umsebenzi Ophambili: Isazisi Somqondiso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Joy of Playing Umsebenzi Ophambili: Isazisi Somqondiso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Joy of Playing Umsebenzi Ophambili: Isazisi Somqondiso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Iithegi: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Ubuchwepheshe Bokuvelisa: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Umngeni Woyilo: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Uphando: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inkuthazo: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Ubude Beprojekthi: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Ukuhamba Komsebenzi: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Amalungu Eqela: Creative Director - Yana Okoliyska