Enable Change Uphawu lweBhrendi by Squared

Enable Change Uphawu lweBhrendi by Squared is a highly esteemed winner of the very prestigious 2022 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IntsimbiIgrafiki· 2022

Enable Change Uphawu lweBhrendi

by Squared

Client: Isabelle Laporte

Ibhaso Lentsimbi le-A' Design Award Winner in Igrafiki Category

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Verified Award Winner

Verify Award Status for #140542

Fumana Ngoku View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Uphawu lweBhrendi

Enable Change luphawu lwebhrendi olwenzelwe ingcali esebenza kwezolawulo lotshintsho. Olu phawu lusebenzisa indlela elula, umxube wefonti eqinileyo kunye nombala omnye ovuthayo. Uphawu lwelogo ludibanisa oonobumba abangamagama I no L kunye nophawu lobuphakade, olumele ukubandakanywa. Iifonti zakhethwa ukuze zibonakalise utshintsho, ngeempawu eziguqukayo kunye nokutshintsha okugudileyo phakathi kwemigca emikhulu neyincinci. Uludwe lwemibala luncitshisiwe kwaye isimbo semifanekiso sisicaba. Uyilo nophuhliso kuthathe malunga neenyanga ezimbini ngo-2021.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Enable Change Uphawu lweBhrendi ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Enable Change Uphawu lweBhrendi iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Enable Change Uphawu lweBhrendi iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska