Biblioteche di Roma Ubume Bomzobo Wophawu by Ragu Communication

Biblioteche di Roma Ubume Bomzobo Wophawu by Ragu Communication is a highly esteemed winner of the very prestigious 2022 Ibhaso Legolide le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IgolideIgrafiki· 2022

Biblioteche di Roma Ubume Bomzobo Wophawu

by Ragu Communication

Client: Sistema Biblioteche di Roma

Ibhaso Legolide le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Biblioteche di Roma Ubume Bomzobo Wophawu

I-Biblioteche di Roma bubume bomzobo wophawu obenzelwe uthungelwano lwamathala eencwadi kawonke-wonke lwesixeko saseRoma. Obu bume buphawula isikhumbuzo seminyaka engamashumi amabini anesihlanu senkqubo yamathala eencwadi kwaye bujolise ekubonakaliseni ubuchule bokusungula okutsha nokufikeleleka. Ilogo yembali yayibonisa incwadi evaliweyo ebeke ngecala layo. Uphawu olutsha lubonisa incwadi evulekileyo enokufundwa nanjengonobumba wokuqala wegama. Umqondiso womzobo ucocekile kwaye ungundoqo. Ubume obu busetyenziswa kwinkqubo yezixhobo zokubhala, kwiindawo zonxibelelwano zedijithali, kwintengiso, kumajelo angaphandle nakwimiqondiso.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Biblioteche di Roma Ubume Bomzobo Wophawu ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Biblioteche di Roma Ubume Bomzobo Wophawu iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Biblioteche di Roma Ubume Bomzobo Wophawu idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Dimensions & Packaging: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Tags: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Production Technology: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Design Challenge: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Inspiration: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Project Duration: The project began in Rome in January 2021 and was delivered to the client in April 2021
Operation Flow: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patents: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Team Members: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Image Credits: Ragu Communication