Anlan Branding Umsebenzi Ophambili: Isazisi Sohlobo ngu-Haiwen Yang

Uyilo olubizwa ngokuba yi-Anlan Branding Umsebenzi Ophambili: Isazisi Sohlobo olwenziwe ngu-Haiwen Yang ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2023

Anlan Branding Umsebenzi Ophambili: Isazisi Sohlobo

ngu Haiwen Yang

Umxhasi: Anlan

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

10,137

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#141858

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Anlan Branding Umsebenzi Ophambili: Isazisi Sohlobo

Umbhalo Wencwadi: I-Anlan Branding sisazisi sohlobo esenzelwe uphawu lwesixhobo sokuhlobisa. Isazisi siyilwe ukuze sihlale sibonakala ngokucacileyo kuzo zonke iindlela zokusetyenziswa. Uhlobo lonobumba lunamagumbi agoba kancinci, ngeli xesha imilo yoonobumba ngokubanzi ihlala ilula kwaye icocekile. Ipateni yentyatyambo esekwe kunobumba u-A ibhekisela kwingcamango yobuhle, ukanti ukusikwa okuchanekileyo kunobumba u-A kudibanisa itekhnoloji nokuhomba. Umbala ompuru usetyenziswa njengombala ophambili wohlobo. Isazisi sisetyenziswa kwiinkqubo zezitishoni nezokupakisha, kwaye izikhokelo zixhasa ukusetyenziswa okungaguqukiyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Anlan Branding Umsebenzi Ophambili: Isazisi Sohlobo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Anlan Branding Umsebenzi Ophambili: Isazisi Sohlobo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Anlan Branding Umsebenzi Ophambili: Isazisi Sohlobo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Imilinganiselo nePakishini: The coordinated images were applied to all physical stationery system and package system.
Iithegi: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Ubuchwepheshe Bokuvelisa: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Umngeni Woyilo: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Uphando: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inkuthazo: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Ubude Beprojekthi: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Ukuhamba Komsebenzi: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Iipathenti: Shenzhen Baselab Technology Ltd.
Amalungu Eqela: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Amagunya Emifanekiso: Shenzhen Baselab Technology Ltd.