Uyilo olubizwa ngokuba yi-Pakka Coffee Shop Uphawu Lwebhulendi olwenziwe ngu-Sersen Shenzhen Brand Consulting ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2023

Pakka Coffee Shop Uphawu Lwebhulendi

ngu Sersen Shenzhen Brand Consulting

Umxhasi: Pakka Coffee Shop

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

10,522

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#142456

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Pakka Coffee Shop Uphawu Lwebhulendi

I-Pakka Coffee Shop luphawu lwebhulendi olwenzelwe ivenkile yekofu eShantou, eTshayina. Uyilo ludibanisa ubhalo ngesandla nombala ophikisanayo weblowu neorenji. Ubhalo olungagxininisiwe lufumana ugqirho kwi-graffiti nakubugcisa basezitratweni, ngeli xesha ukudityaniswa kwemibala kubonisa isitayile sase-Melika sakudala. Inkqubo yokubona elula igcina umfanekiso webhulendi umanyene futhi ulula ukuwuqonda kwiindidi ezahlukeneyo zosasazo. Olu phawu lujolise ekudibaniseni inkcubeko yekofu nobomi bemihla ngemihla nasekutsaleleni abathengi abaselula abanomdla kwifashoni yasezitratweni.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Pakka Coffee Shop Uphawu Lwebhulendi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Pakka Coffee Shop Uphawu Lwebhulendi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Pakka Coffee Shop Uphawu Lwebhulendi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Iithegi: LOGO, Brand Image, Coffee culture, Street culture, American style
Umngeni Woyilo: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Uphando: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inkuthazo: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Ubude Beprojekthi: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Ukuhamba Komsebenzi: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Funda Uxwebhu Lweendaba

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