Movie Boxed Umsebenzi Ophambili Wesikhangiso ngu-Shaoyang Chen

Uyilo olubizwa ngokuba yi-Movie Boxed Umsebenzi Ophambili Wesikhangiso olwenziwe ngu-Shaoyang Chen ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IbhronziUkubhengeza· 2023

Movie Boxed Umsebenzi Ophambili Wesikhangiso

ngu Shaoyang Chen

Umxhasi: AyDaDa

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukubhengeza

32,739

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#146280

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Movie Boxed Umsebenzi Ophambili Wesikhangiso

Umbhalo Wencwadi: Movie Boxed ludwebo lokukhangisa olwenzelwe ukuqaliswa kwefilimu ethi Boxed. Udwebo lolu luthwala umzekeliso webhokisi kuzo zonke izicelo. Isilandelelane sesihloko, ii-credits zokuphela, iposta, itikiti, ipasi yabezindaba, isongo somqhaphu kunye neposta yebhasi eguqukayo zilandela umbono omnye. Uchwephesho lokuchwetheza lucwangciswe ngeenqobo zebhokisi eziqinileyo, kubandakanywa nophawu lwezibalo. Uhlobo lokuchwetheza olubuthathaka nolunzulu, lwembali, luhambelana nembala yakudala yefilimu. Isongo somqhaphu esikhumbuza izikhamandela sinikwa abaphulaphuli kumnyango wegumbi lokubonisa iifilimu.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Movie Boxed Umsebenzi Ophambili Wesikhangiso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Movie Boxed Umsebenzi Ophambili Wesikhangiso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Movie Boxed Umsebenzi Ophambili Wesikhangiso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Imilinganiselo nePakishini: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Iithegi: Branding, Campaign, Graphic Design
Ubuchwepheshe Bokuvelisa: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Umngeni Woyilo: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Uphando: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Inkuthazo: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Ubude Beprojekthi: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Ukuhamba Komsebenzi: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Iipathenti: Copyrights belong to Alam Virk and Shaoyang Chen
Amagunya Emifanekiso: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber