Chaos Pogo Umfuziselo Wempawu Yohlobo ngu-Xudong Zhang and Hao Tan

Uyilo olubizwa ngokuba yi-Chaos Pogo Umfuziselo Wempawu Yohlobo olwenziwe ngu-Xudong Zhang and Hao Tan ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IntsimbiUkubhengeza· 2023

Chaos Pogo Umfuziselo Wempawu Yohlobo

ngu Xudong Zhang and Hao Tan

Umxhasi: Chaos Pogo

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ukubhengeza

16,646

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#147863

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Chaos Pogo Umfuziselo Wempawu Yohlobo

I-Wow ngumfuziselo wempawu yohlobo owenzelwe i-Chaos Pogo, uhlobo lwendawo yotywala evulelekileyo egxile kubantu abatsha. Umfuziselo lo usekelwe kwisilo esaziwa ngokuba yi-honey badger, esithathwa njengomfuziselo wamandla, ubutsha kunye nobugorha. Intloko esicaba enoboya obumhlophe, iinzipho ezibukhali kunye nomsila oyimfuzo ohluke ngokuqondakalayo, kwenza lo mlinganiswa akhawuleze abonakale. Amehlo aqinileyo anepupile ebomvu efana nerozi engeza imvakalelo yemfihlakalo. Inkangeleko engoyikiyo ibonisa inkcubeko kunye nobuni bohlobo (brand). Iimpawu ezisuselwa kulo mfuziselo nazo zisetyenziswa kwiimveliso zohlobo, oku kuqinisekisa ubudlelwane phakathi kwabathengi nohlobo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Chaos Pogo Umfuziselo Wempawu Yohlobo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Chaos Pogo Umfuziselo Wempawu Yohlobo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Chaos Pogo Umfuziselo Wempawu Yohlobo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Iithegi: Pub IP, Brand Image, Mascot, WOW, Youth
Ubuchwepheshe Bokuvelisa: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Umngeni Woyilo: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Uphando: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inkuthazo: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Ubude Beprojekthi: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Ukuhamba Komsebenzi: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Amalungu Eqela: Xudong Zhang and Hao Tan