Old Town of Lijiang Uthotho Lwemizobo by Ju Jijing

Old Town of Lijiang Uthotho Lwemizobo by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IsilivereIgrafiki· 2023

Old Town of Lijiang Uthotho Lwemizobo

by Ju Jijing

Client: Northeastern University of China

Ibhaso Lesilivere le-A' Design Award Winner in Igrafiki Category

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Verified Award Winner

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Colors

The Design

About Old Town of Lijiang Uthotho Lwemizobo

IDolophu Endala yaseLijiang luthotho lwemizobo eyenzelwe ukubonisa nokukhusela inkcubeko yedolophu yakudala eTshayina. Le mizobo ibonisa izinto zelifa lenkcubeko, imibono yasekuhlaleni kunye nemibala enamaleko ngesimbo sesizwe. Umfanekiso ngamnye uzotywe ngesoftwe yoyilo lwe-vector ngobungakanani obungama-800 ngama-800 eemilimitha kwaye uphinda uveliswe ngobuchwepheshe boshicilelo olusemgangathweni ophezulu. Olu thotho lwabelana ngelifa lendalo nelabantu laseLijiang ngolwimi olubonwayo olufanele uncuthu lwale mihla. Injongo kukunyusa ukwazi koluntu ngenkcubeko yeelali zemveli kunye nokukhuselwa kwayo.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Old Town of Lijiang Uthotho Lwemizobo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Old Town of Lijiang Uthotho Lwemizobo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Old Town of Lijiang Uthotho Lwemizobo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022