Dalian Seafood Umsebenzi Ophambili Wologo neYilo lokuPakisha ngu-Ju Jijing

Uyilo olubizwa ngokuba yi-Dalian Seafood Umsebenzi Ophambili Wologo neYilo lokuPakisha olwenziwe ngu-Ju Jijing ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2023

Dalian Seafood Umsebenzi Ophambili Wologo neYilo lokuPakisha

ngu Ju Jijing

Umxhasi: Northeastern University of China

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

11,406

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#148231

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Dalian Seafood Umsebenzi Ophambili Wologo neYilo lokuPakisha

Dalian Seafood ngumzobo wempawu yeshishini kunye neyilo lokupakisha iimveliso zolwandle ezilungele ukutyiwa kwangoko. Ulogo needijithali eziphuma kuwo zisetyenziswa kwipakethi enye, ibhokisi elide lesipho elitsalwayo eliqulethe amabhokisana amathathu amancinci, kunye neekani zokupakisha. Imizobo engaqondakaliyo (abstract) ithatyathwe kwiimpawu zezidalwa ezahlukeneyo zaselwandle, yaza yacwangciswa ngendlela ephindaphindiweyo kwaye eguqukayo. Umahluko wemibala eqaqambileyo unika olu chungechunge inkangeleko entsha nehlaziyekileyo. Ipakethi ishicilelwe ngobuchwephesha bedijithali ngempatho engangqamli (matte finish) kwizinto ezinokuphindwa zisetyenziswe, kwaye ibhokisi lesipho elitsalwayo lilula ukuvulwa.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Dalian Seafood Umsebenzi Ophambili Wologo neYilo lokuPakisha ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Dalian Seafood Umsebenzi Ophambili Wologo neYilo lokuPakisha iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Dalian Seafood Umsebenzi Ophambili Wologo neYilo lokuPakisha iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Imilinganiselo nePakishini: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Iithegi: Food, logo, packaging, brand, image, graphic design
Ubuchwepheshe Bokuvelisa: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Umngeni Woyilo: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Uphando: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inkuthazo: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Ubude Beprojekthi: The project was launched in September 2022 and completed in November 2020.
Ukuhamba Komsebenzi: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Amagunya Emifanekiso: Ju Jijing，2022.