Modulabs Inkqubo Yesazisi Sokubona ngu-Wonseon Yu and Yoonhee Jeong

Uyilo olubizwa ngokuba yi-Modulabs Inkqubo Yesazisi Sokubona olwenziwe ngu-Wonseon Yu and Yoonhee Jeong ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2023

Modulabs Inkqubo Yesazisi Sokubona

ngu Wonseon Yu and Yoonhee Jeong

Umxhasi: Modulabs

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

9,602

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#148300

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Modulabs Inkqubo Yesazisi Sokubona

I-Modulabs yinkqubo yesazisi sokubona eyenzelwe uluntu loluphando. Le nkqubo yesazisi yakhelwe kunkqubo yeempawu ezitshintshayo (variable typeface) ezahlukileyo. Le mpawu inomgca omnye wokukhula onamanyathelo angama-300, evumela iimilo ezininzi ezahlukeneyo zoonobumba. Unobumba ngamnye uzotywe ngononophelo kunokuba wenziwe ngeenkangeleko zejiyometri, oku kunika umlinganiselo wobuntu. Oonobumba abagungqa kancinane babonisa isenzo nophando kunokuba babonise iziphumo ezigqibeleleyo. Amalungu anokusebenzisa le mpawu ukuze ihambelane nesazisi, kwaye izixhobo zangaphakathi ziyawancedisa ukudala amagama ngokulula.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Modulabs Inkqubo Yesazisi Sokubona ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Modulabs Inkqubo Yesazisi Sokubona iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Modulabs Inkqubo Yesazisi Sokubona iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Iithegi: Identity, Typeface, System
Ubuchwepheshe Bokuvelisa: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Umngeni Woyilo: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Uphando: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inkuthazo: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Ubude Beprojekthi: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Ukuhamba Komsebenzi: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Iipathenti: trademarks: Modulabs (2023)
Amalungu Eqela: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong