Uyilo olubizwa ngokuba yi-Uebaa Umsebenzi Ophambili: Isazisi Sohlobo (Brand Identity) olwenziwe ngu-Marcelo Ruis Vargas Martinelli ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2023

Uebaa Umsebenzi Ophambili: Isazisi Sohlobo (Brand Identity)

ngu Marcelo Ruis Vargas Martinelli

Umxhasi: Laika

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

12,425

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#148861

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Uebaa Umsebenzi Ophambili: Isazisi Sohlobo (Brand Identity)

Umbhalo Wencwadi: I-Uebaa sisazisi sohlobo esenzelwe inkampani eyenza iimveliso zabantwana. Isazisi sisekelwe kwiimbono ezine: ukudlala, ukusebenza, ukuzinza (sustainable) kunye nesimo esibukekayo (aesthetic). Ezi mbono zibonakaliswa ngokusetyenziswa kwesethi ebanzi yemibala, imizobo kunye neempawu zemifanekiso (pictograms). Ulwimi lokubona lujolise kubantwana, ngoxa iimbono zohlobo zithetha nabazali. Le nkqubo isetyenziswa kwincwadi yohlobo (brandbook) enamaphepha angama-96, kumaqhosha, kumakhadi, kwizixhobo zokubhala, kwiindawo eziphandle, kunye nakwiindawo zonxibelelwano lwasekuhlaleni kwakunye newebhusayithi. Uninzi lwezinto ezishicilelweyo zenziwa ngendlela yokushicilela ye-offset kwimibala ye-CMYK, kwaye imizobo yenziwa ngobuxhakaxhaka bedijithali.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Uebaa Umsebenzi Ophambili: Isazisi Sohlobo (Brand Identity) ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Uebaa Umsebenzi Ophambili: Isazisi Sohlobo (Brand Identity) iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Uebaa Umsebenzi Ophambili: Isazisi Sohlobo (Brand Identity) iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Imilinganiselo nePakishini: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Iithegi: Branding, visual identity, brand identity, illustration
Ubuchwepheshe Bokuvelisa: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Umngeni Woyilo: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Uphando: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Inkuthazo: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Ubude Beprojekthi: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Ukuhamba Komsebenzi: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Amalungu Eqela: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Amagunya Emifanekiso: Laika Design