Animated Koopmans Logo Isazisi Seshishini by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IsilivereIgrafiki· 2023

Animated Koopmans Logo Isazisi Seshishini

by Ruud Winder - Rebrandt

Client: Rebrandt

Ibhaso Lesilivere le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Animated Koopmans Logo Isazisi Seshishini

UKoopmans ucele uRebrandt ukuba anxibelelane ngububanzi boluhlu ngokucacileyo ngakumbi. Igama elithi "ivenkile yokuprinta" alisameliyo oko bakwenzayo. Esi sazisi sitsha ke ngoko asiyilo yodwa ilwimi loyilo olutsalela amehlo kodwa sisixhobo sentengiso esilicebo esinxibelelana ngoluhlu olubanzi lweemveliso abanokuzibonelela ngazo. URuud Winder, intloko yoyilo eRebrandt, wayefuna ukuba isimo sokusebenza esiguqukayo sombutho sibonakaliswe kuyilo. Intshukumo iyahluke nokuzola okucingelwayo kwenkampani yokuprinta, kanye kanye lobo bubanzi kwakufuneka bugxininiswe.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Animated Koopmans Logo Isazisi Seshishini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Animated Koopmans Logo Isazisi Seshishini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Animated Koopmans Logo Isazisi Seshishini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022