Home Ipowusta by Tao Ran is a highly esteemed winner of the very prestigious 2023 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2023

Home Ipowusta

by Tao Ran

Client: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Home Ipowusta

Ipowusta isebenzisa ulwimi olulula lwegraphic olumnyama nomhlophe kunye nefomu yenkcazo ehlekisayo ukunika abaphulaphuli amava acacileyo okubonwayo. Ngokuzalela iintaka, akukho nto yesebe inokufumaneka ukuze ifunyanwe. Endaweni yoko, izitro zeplastiki zisetyenziswa njengezinto zokuzalela, ezibonisa umonakalo omkhulu wokusingqongileyo. Kuyathenjwa ukuba abaphulaphuli banokucinga ngokuwohloka kwemekobume, kwaye kwakhona bacele abantu ukuba banikele ingqalelo engakumbi ekukhuseleni okusingqongileyo namahlathi.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Home Ipowusta ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Home Ipowusta iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Home Ipowusta iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
Dimensions & Packaging: 700*1000mm
Tags: poster、Environment、ecology、birds
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to use the simple black and white graphic language to describe the environmental problems facing mankind.
Research: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
Inspiration: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
Project Duration: Poster design started in June 2022 and completed in September 2022.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.