Doritos W and Y Ukupakisha Ukutya by PepsiCo Design and Innovation

Doritos W and Y Ukupakisha Ukutya by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Ibhaso Lentsimbi le-A' Design Award in Uyilo loMthamo oLinganiselweyo kunye noYilo oluKhethekileyo Competition Category.

IntsimbiUmthamo oLinganiselweyo· 2023

Doritos W and Y Ukupakisha Ukutya

by PepsiCo Design and Innovation

Ibhaso Lentsimbi le-A' Design Award Winner in Umthamo oLinganiselweyo Category

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Colors

The Design

About Doritos W and Y Ukupakisha Ukutya

Doritos W kunye no-Y luyilo lokupakisha ukutya olukhethekileyo olwenziwe ukuze kukhunjulwe ikhenge yokugqibela yabaculi be-reggaeton uWisin noYandel. Olu pakishwe luyinxalenye yenkqubo yesazisi esibonakalayo esibanzi enikezelwa okwexesha elimisiweyo. Umva uphethe imibala ebomvu, emhlophe noluhlaza efana neflegi yasePuerto Rico. Ifoto emnyama nemhlophe eyenziwe ngesitayile yaba baculi babini ibekwe embindini, ecaleni kombhalo okhankanya uhambo lwehlabathi i-La Ultima Mision. Uphawu lweDoritos oluneengonyama ezicijileyo lubonakaliswa ngokucacileyo ngaphambili kwepakethe.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Doritos W and Y Ukupakisha Ukutya ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Doritos W and Y Ukupakisha Ukutya iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Doritos W and Y Ukupakisha Ukutya iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release