Lotus Moon Chinese Baijiu Umsebenzi ophambili: Ipakheji yeBhotile by Yingsong Chen

Lotus Moon Chinese Baijiu Umsebenzi ophambili: Ipakheji yeBhotile by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2023

Lotus Moon Chinese Baijiu Umsebenzi ophambili: Ipakheji yeBhotile

by Yingsong Chen

Client: Lian Yue Tai Distillery (China) Co., Ltd

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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The Design

About Lotus Moon Chinese Baijiu Umsebenzi ophambili: Ipakheji yeBhotile

Umbhalo weNcwadi: I-Lotus Moon Chinese Baijiu yiyilo lwepakheji yotywala lwaseTshayina. Ibhotile yenziwe ngengilazi eluhlaza egqunyiweyo evumela ukudlula kokukhanya, ebonisa ukukhanya kwenyanga. Uyilo lubhekisela kwibali lembongi yakudala apho imbongi isela yodwa yaze yaphakamisela indebe enyangeni. Umfanekiso womntu ephakamise indebe ubonakala kwisiseko sebhotile, kwaye isithunzi sakhe siyabonakala ngokudlula kulwelo xa ubukela ngasemva. Isivalo sebhotile sinokusetyenziswa kwakhona, umzekelo njengesibambo seentsonga. Ipakheji ilinganiselwa kwimilimitha eyi-140 ngeyi-140 ngeyi-260.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Lotus Moon Chinese Baijiu Umsebenzi ophambili: Ipakheji yeBhotile ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Lotus Moon Chinese Baijiu Umsebenzi ophambili: Ipakheji yeBhotile iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Lotus Moon Chinese Baijiu Umsebenzi ophambili: Ipakheji yeBhotile iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual.
Dimensions & Packaging: 140mmx140mmx260mm
Production Technology: Glass, Environmental cloth, plastic
Inspiration: Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry!
Team Members: Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng

Read the Press Release