Pepsi Black x Digital Shanghai FW Umsebenzi Ophambili: Ipakheji Yeziselo by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Umsebenzi Ophambili: Ipakheji Yeziselo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Ibhaso Lentsimbi le-A' Design Award in Uyilo loMthamo oLinganiselweyo kunye noYilo oluKhethekileyo Competition Category.

IntsimbiUmthamo oLinganiselweyo· 2023

Pepsi Black x Digital Shanghai FW Umsebenzi Ophambili: Ipakheji Yeziselo

by PepsiCo Design and Innovation

Ibhaso Lentsimbi le-A' Design Award Winner in Umthamo oLinganiselweyo Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Umsebenzi Ophambili: Ipakheji Yeziselo

Isicatshulwa Sencwadi: I-Pepsi Black x Digital Shanghai FW yipakheji yeziselo yohlobo olunqongophele eyenzelwe i-Shanghai Fashion Week. Ipakheji ibonisa umxholo womsitho othi Velisa Indalo Entsha. Umbhingqo onemibala eyahlukeneyo urhangqe uphawu lwe-Pepsi, kwaye umzobo wolulwe ngokusinga kwicala elinye ukubonisa ukwandiswa kwexesha nendawo. Amabhloko ombala aphukileyo ombala opinki nomluhlaza abekwe kumva omnyama ukudala imbonakalo eqinileyo, eneengqokelela ezininzi. Imizobo eyoluliweyo edibene idala isiphumo se-glitch yedijithali esibonisa ukudityaniswa kwento engephiyo nento yokwenyani.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Pepsi Black x Digital Shanghai FW Umsebenzi Ophambili: Ipakheji Yeziselo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Pepsi Black x Digital Shanghai FW Umsebenzi Ophambili: Ipakheji Yeziselo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Pepsi Black x Digital Shanghai FW Umsebenzi Ophambili: Ipakheji Yeziselo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release