Lay's x Stranger Things Ukupakisha Ukutya ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Lay's x Stranger Things Ukupakisha Ukutya olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo loMthamo oLinganiselweyo kunye noYilo oluKhethekileyo.

IbhronziUmthamo oLinganiselweyo· 2023

Lay's x Stranger Things Ukupakisha Ukutya

ngu PepsiCo Design and Innovation

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Umthamo oLinganiselweyo

42,666

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#149733

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Lay's x Stranger Things Ukupakisha Ukutya

I-Lay's x Stranger Things luyilo lwepakethi yokutya oluveliswe ngenani elilinganiselweyo, olwenzelwe imveliso yeetships zamatapile. Ipakethi isebenzisa umva omnyama kunye nemijikelo ebomvu ephuma embindini kwilogo ye-Lay's, endaweni yombala oqhelekileyo otyheli oqaqambileyo. Isidalwa esisuka kolu chungechunge sibonakaliswa linamathambo lwakhanya, ibe iinzipho zibonakala ngathi ziyibambile ipakethi. Ilogo ye-Stranger Things ibekwe itshonile ezantsi, ilandela umxholo womboniso. Upepile oqhumayo kunye netships zibonisa incasa ye-Flamin' Hot. Le pakethi yayithengiswa kwiivenkile ezikhethiweyo ezweni laseThailand.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Lay's x Stranger Things Ukupakisha Ukutya ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Lay's x Stranger Things Ukupakisha Ukutya iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Lay's x Stranger Things Ukupakisha Ukutya iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inkuthazo: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Funda Uxwebhu Lweendaba

Okuxhasiweyo