Dragon Spirit Chinese Baijiu Ukusetyenziswa Okuyintloko: Ipakheji Yebhotile Yotywala by Yingsong Chen

Dragon Spirit Chinese Baijiu Ukusetyenziswa Okuyintloko: Ipakheji Yebhotile Yotywala by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2023

Dragon Spirit Chinese Baijiu Ukusetyenziswa Okuyintloko: Ipakheji Yebhotile Yotywala

by Yingsong Chen

Client: Long Hun Liquor Industry (China) Co., Ltd

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

18,801

Verified Award Winner

Verify Award Status for #149693

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Spirit Chinese Baijiu Ukusetyenziswa Okuyintloko: Ipakheji Yebhotile Yotywala

Umbhalo Wencwadi: I-Dragon Spirit Chinese Baijiu lulwakhiwo lwepakheji yotywala lwaseTshayina. Uyilo luphefumlelwe ngumzobo webhrashi weSouthern Song Dynasty obizwa ngokuba yiNine Dragons. Idrako evela kulo mzobo ibonakala kwibhotile, kwaye intloko yedrako yenziwe ngesinyithi, ihambisa umfanekiso ukusuka kwiindidi ezimbini ukuya kwiindidi ezintathu. Intloko yesinyithi idityaniswe nomfanekiso wegolide woMlambo iChishui ongezantsi, obonisa idrako iphalaza amanzi esuka esibhakabhakeni. Isivalo sikhumbuza itywina lasebukhosini kwaye siphethe amatywina asixhenxe. Kusetyenziswa iphepha, i-PMMA, iglasi kunye nesinyithi.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Dragon Spirit Chinese Baijiu Ukusetyenziswa Okuyintloko: Ipakheji Yebhotile Yotywala ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Dragon Spirit Chinese Baijiu Ukusetyenziswa Okuyintloko: Ipakheji Yebhotile Yotywala iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Dragon Spirit Chinese Baijiu Ukusetyenziswa Okuyintloko: Ipakheji Yebhotile Yotywala iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The dragon from the "Nine Dragons" is used on the bottle. The dragon's head are made of stereometallic material. The combination of ancient paintings and metal dragons, the dragon from the two-dimensional space of ancient paintings to three-dimensional space which feels like the dragon has flown out of an ancient painting and leaped onto the paper.
The head of the dragon and the golden "Chishui River" below are cleverly combined, just like a dragon spitting water in the sky.
Dimensions & Packaging: 140mmx140mmx300mm
Production Technology: Paper, PMMA, glass, metal
Inspiration: Inspired by the Chinese brush painting "Nine Dragons" of the Southern Song Dynasty. The metal dragon's head was flying from the ancient painting. Combination of 2D and 3D space. The lid of the bottle is like Qianlong's imperial seal. 7 seals on it, including the 6 seals Qianlong put on the Nine Dragons.The other one is the seal of "Chen Rong",which pays tribute to this great artist. Chinese liquors are also the masterpieces of Chinese brewers, paying tribute to the spirit of the craftsman.
Team Members: Creative Director: Yingsong Chen
Illustrator: Huandi Li
3D: Wei Hu
Design: Huandi Li, Pan Wang

Read the Press Release