Sparrow Branding Umsebenzi Ophambili: Ubunikazi beNkampani by Hiroshi Kurisaki

Sparrow Branding Umsebenzi Ophambili: Ubunikazi beNkampani by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2023

Sparrow Branding Umsebenzi Ophambili: Ubunikazi beNkampani

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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The Design

About Sparrow Branding Umsebenzi Ophambili: Ubunikazi beNkampani

Umbhalo weNcwadi: I-Sparrow Branding lubunikazi benkampani obenzelwe inkampani yovelisomboniso wenkampani yezaziso eseTokyo, eyasekwa ngonyaka wama-2020. Ubu bunikazi bugubungela uphawu-mfanekiso (logo), imifanekiso engundoqo kunye nezitishenari. Intaka encinci ehlaba umkhosi (sparrow), ekuvela kuyo igama lenkampani, ibonakaliswa ndawonye nomthi wephayini njengomthi ophawulayo. Ingcamango isuka kwibali apho umthi wephayini ukhusela intaka encinci kuko konke ukwenzakala. Amasebe ephayini okwenyaniso, ahlelwe ngumenzi weempahla zeentyatyambo, kunye nomzobo wentaka encinci owenziwe wabonakala ngokwenyaniso, kwafotwa kunokusetyenziswa iigrafikhi zekhompyutha. Umlinganiselo wokubonwa womeleze kwaye unzulu kunokuba mncinci.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Sparrow Branding Umsebenzi Ophambili: Ubunikazi beNkampani ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Sparrow Branding Umsebenzi Ophambili: Ubunikazi beNkampani iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Sparrow Branding Umsebenzi Ophambili: Ubunikazi beNkampani iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.