Nu Us Supplement Umsebenzi oyintloko: Isazisi soBonakalo by Salvita Bingelyte

Nu Us Supplement Umsebenzi oyintloko: Isazisi soBonakalo by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IntsimbiIgrafiki· 2023

Nu Us Supplement Umsebenzi oyintloko: Isazisi soBonakalo

by Salvita Bingelyte

Client: Salvita Design

Ibhaso Lentsimbi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Nu Us Supplement Umsebenzi oyintloko: Isazisi soBonakalo

Nu Us sisazisi sobonakalo sohlobo lwevithamin ephuhlisayo. Uphawu lokubhala ludibanisa oonobumba abane abakhulu ababa ngumfanekiso omnye ohambelanayo. Oonobumba basebenzisa uhlobo lokubhala olubhityileyo nolulinganayo olunemiphetho ebukhali nesithuba esihlala silunganile, nto leyo egcina uphawu lucacile kwaye lulula ukufundwa. Esi sisongezelelo sithengiswa njengeekhpsuli zasemini nezasebusuku. Iikhpsuli zakusasa zibekwe ebhotileni emhlophe ngoxa iikhpsuli zasebusuku zibekwe ebhotileni emnyama. Imifanekiso elula yelanga nenyanga emtyibilizi utyheli babonisa umahluko. Uyilo olulula lusetyenziswa kwiilebhile, kumakhadi eshishini nakwiingxowa zorhwebo.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Nu Us Supplement Umsebenzi oyintloko: Isazisi soBonakalo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Nu Us Supplement Umsebenzi oyintloko: Isazisi soBonakalo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Nu Us Supplement Umsebenzi oyintloko: Isazisi soBonakalo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
Tags: Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
Research: Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
Inspiration: Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.