Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo by Zhang Weiwei

Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IntsimbiIgrafiki· 2023

Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Ibhaso Lentsimbi le-A' Design Award Winner in Igrafiki Category

12,000

Verified Award Winner

Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo

Umbhalo Wencwadi: I-Ranger ngumfaniso obonakalayo owenzelwe ihotele enika iinkonzo kubahambi abaselula. Lo mfaniso uthelekisa umndwendweli ngamnye ne-ranger, umlinganiswa owaziwayo kwiibali zentanasi. Umqhele we-ranger usetyenziswa njengesixhobo esiphambili sobuchule, kwaye kuvela uluhlu lweempawu zezixhobo ze-ranger olususelwa kuwo. Ezi mpawu zisetyenziswa kwizixhobo zeofisi nezinto zehotele ngobungakanani obuqhelekileyo, kananjalo zisetyenziswa kwizinto ezimemela abandwendweli ukuba bazibandakanye. Uphawu lwenkampani (logo) lushicilelwa ngendlela ye-laser foil stamping, kangangokuba umphezulu wawo ubonisa ukukhazimla okutshintshayo xa ujongwe ngeengingqi ezahlukeneyo.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.