Ecohiny Ukudala Uphawu Lweshishini ngu-Cansu Dagbagli Ferreira

Uyilo olubizwa ngokuba yi-Ecohiny Ukudala Uphawu Lweshishini olwenziwe ngu-Cansu Dagbagli Ferreira ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2024

Ecohiny Ukudala Uphawu Lweshishini

ngu Cansu Dagbagli Ferreira

Umxhasi: Cansu Dagbagli Ferreira

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#152882

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Ecohiny Ukudala Uphawu Lweshishini

Ngaba uphawu lwephepha lasekhaya lungaba nomtsalane yaye luvuyise? I-EcoHiny yenziwe ngomhlanga wendalo we-100%, inetifikethi ye-FSC yaye ilungele indalo kangangoko kunokwenzeka. Umqondiso wophawu yipesika, imibala kunye nokhetho lohlobo lwamagama kubonisa ubumnandi, ubundalo kunye nobuthambileyo bemveliso. Injongo yayikukwahlula uphawu kwezinye ezimarikeni ngokusebenzisa iseti yemibala eyodwa. Umbala oluhlaza okwesibhakabhaka onzulu, odityaniswe nepesika, unika ubuntu obuvuyisayo, kwaye udlulisela imvakalelo yokulungela indalo nokuzinza. Ezi khetho zoyilo zinxibelelana neqela labathengi ekujoliswe kulo ngoko nangoko kwaye zidala ubudlelwane phakathi kophawu nomthengi.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Ecohiny Ukudala Uphawu Lweshishini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Ecohiny Ukudala Uphawu Lweshishini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Ecohiny Ukudala Uphawu Lweshishini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Imilinganiselo nePakishini: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Iithegi: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Ubuchwepheshe Bokuvelisa: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Umngeni Woyilo: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Uphando: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inkuthazo: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Ubude Beprojekthi: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Ukuhamba Komsebenzi: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.