Blink App Iphulo loMfanekiso ngu-Bloom GmbH Nuernberg

Uyilo olubizwa ngokuba yi-Blink App Iphulo loMfanekiso olwenziwe ngu-Bloom GmbH Nuernberg ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IntsimbiUkubhengeza· 2024

Blink App Iphulo loMfanekiso

ngu Bloom GmbH Nuernberg

Umxhasi: andavis GmbH

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ukubhengeza

48,222

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#152995

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Blink App Iphulo loMfanekiso

Ngenxa ye-Blink App entsha, abacocekisi bezakhiwo banolawulo kwiinkqubo zabo kwaye konke kwenzeka ngexesha langoko. Kweli phulo lomfanekiso, oku kuxhotyiswa kubonakaliswe ngokucacileyo ngokuguqula abasebenzisi babe ngamaqhawe okanye iifigure zokudlala, bexhotyiswe ngezixhobo zokucoceka ezikhethekileyo. Umyalezo ophefumlelwe yi-meme othi "Elo xesha xa..." wongeza ukuhlekisa kwimixholo. Lo mboniso unesibindi udala umahluko ophawulekayo kwishishini lokucoceka elisoloko lithobile, uze utsale umdla kwimveliso.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Blink App Iphulo loMfanekiso ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Blink App Iphulo loMfanekiso iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Blink App Iphulo loMfanekiso iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
Imilinganiselo nePakishini: Striking image campaign in the relevant trade publications of the cleaning industry.
Iithegi: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
Ubuchwepheshe Bokuvelisa: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
Umngeni Woyilo: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
Uphando: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
Inkuthazo: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
Ubude Beprojekthi: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
Amalungu Eqela: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer