CDU Hamburg Umsebenzi ophambili womfanekiso wodidi ngu-Politikwerft Designagentur

Uyilo olubizwa ngokuba yi-CDU Hamburg Umsebenzi ophambili womfanekiso wodidi olwenziwe ngu-Politikwerft Designagentur ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2024

CDU Hamburg Umsebenzi ophambili womfanekiso wodidi

ngu Politikwerft Designagentur

Umxhasi: CDU Hamburg

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

15,322

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#153650

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-CDU Hamburg Umsebenzi ophambili womfanekiso wodidi

Isicatshulwa seNcwadi: I-CDU Hamburg ngumfanekiso wodidi lweqela lwezopolitiko lwephondo eHamburg, eJalimane. Lo mfanekiso usekelwe kwisakhiwo esinamacandelo axhasa ulwimi olubonakalayo olufanayo kuncwadi olupapashiweyo nakumaziko edijithali. Uphawu lwamagama nolomfanekiso ludibanisa oonobumba be-CDU nophawu lwaseHamburg, inqaba enemibhoshongo emithathu neenkwenkwezi ezimbini, kumphakathi ojikelezileyo ombala ozotsho ukusuka. Uphawu lomfanekiso lusetyenziswa nalo lodwa, ibe umphakathi ojikelezileyo unokugcwaliswa ngemifanekiso nemibala. Kwenziwa iiwebhusayithi eziphendulayo kuwo onke amacandelo ombutho.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

CDU Hamburg Umsebenzi ophambili womfanekiso wodidi ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. CDU Hamburg Umsebenzi ophambili womfanekiso wodidi iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. CDU Hamburg Umsebenzi ophambili womfanekiso wodidi iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Imilinganiselo nePakishini: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Iithegi: Graphics, Illustration, Visual Communication Design, Brand Design
Ubuchwepheshe Bokuvelisa: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Umngeni Woyilo: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Uphando: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inkuthazo: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Ubude Beprojekthi: The project started in April 2022 in Hamburg and finished June 2023.
Ukuhamba Komsebenzi: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.