Unicorn Rebrand Isazisi Esibonakalayo ngu-Yating Liu

Uyilo olubizwa ngokuba yi-Unicorn Rebrand Isazisi Esibonakalayo olwenziwe ngu-Yating Liu ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2024

Unicorn Rebrand Isazisi Esibonakalayo

ngu Yating Liu

Umxhasi: Yating Liu

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

11,564

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#154412

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Unicorn Rebrand Isazisi Esibonakalayo

Umyili uYating Liu uhlaziye uphawu lwelori yokudla yaseMexico yaseNew York kwiprojekthi yovavanyo. Uyilo lusebenzisa imibala eqaqambileyo neebheji ukutsala abafundi abatsha. Kwilogo, "Uni" imele iyunivesithi, ngelixa "Corn" imele iTacos. Umxholo weyunikhorn, odumileyo kubantu abatsha, uhambelana nokwaziswa kweveki ngeveki kweencasa ezintsha zophawu. Ilogo idibanisa izinto ngobuchule ilandela igrama yesiSpanishi. Izinto zemenyu zikwabandakanya amagama anoxulumano nekholeji, iqinisekisa inkqubo yokubonakalayo emanyeneyo edibene nentsingiselo yophawu.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Unicorn Rebrand Isazisi Esibonakalayo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Unicorn Rebrand Isazisi Esibonakalayo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Unicorn Rebrand Isazisi Esibonakalayo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Imilinganiselo nePakishini: Loyalty card 90mm x 54mm
Iithegi: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Ubuchwepheshe Bokuvelisa: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Umngeni Woyilo: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Uphando: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inkuthazo: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Ubude Beprojekthi: The project started in July 2021 and finished in September 2021 in Beijing, China.
Ukuhamba Komsebenzi: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.