Hand over Hand Uphawu Lokwaziwa Kweqhosha by Yiwen Zhang

Hand over Hand Uphawu Lokwaziwa Kweqhosha by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IbhronziIgrafiki· 2024

Hand over Hand Uphawu Lokwaziwa Kweqhosha

by Yiwen Zhang

Client: Hand over Hand

Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Hand over Hand Uphawu Lokwaziwa Kweqhosha

Hand over Hand luphawu lokwaziwa kweqhosha olwenzelwe umboneleli weenkonzo zemfundo eqhelekileyo. Uphawu lugcina umfanekiso wesandla owenziwe ngesandla kunye nezinto zencwadi zephawu langaphambili ukugcina ukuqhubeka kunye nobuntu. IAnalogue, ifonti yale mihla enemijikelo ethambileyo kunye nemilinganiselo yeenkcukacha eziphezulu zoonobumba, ixhasa umoya wobuhlobo kunye nokusondelelana. Ukusikwa kweenkalo ezijikelezayo kunye nezinguqu-suntswana kudala umbutho olinganiselweyo obonisa ukwahluka kwengingqi kunye nabantu abahlala kuyo. Le nkqubo isetyenziswa kuthungelwano lwezentlalo, amaphepha ewebhu, iincwadi zeeBook, ukukhangisa kwangaphandle, iimagazini, impahla yokuqulunqa kunye neekhadi zoshishino.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Hand over Hand Uphawu Lokwaziwa Kweqhosha ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Hand over Hand Uphawu Lokwaziwa Kweqhosha iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Hand over Hand Uphawu Lokwaziwa Kweqhosha iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensions & Packaging: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tags: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Production Technology: Adobe Creative Suite, Figma as the main development tool for this project.
Design Challenge: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Research: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiration: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Project Duration: The project started in July 2023 and finished in Sep 2023, in New York.
Operation Flow: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Team Members: Yiwen Zhang - Creative Director, Brand Designer, Content Creator