Sanat Uyilo Lwesalathiso Sokubonakalayo by Tamer El-Menyawi

Sanat Uyilo Lwesalathiso Sokubonakalayo by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IntsimbiIgrafiki· 2024

Sanat Uyilo Lwesalathiso Sokubonakalayo

by Tamer El-Menyawi

Client: Tamer El-Menyawi

Ibhaso Lentsimbi le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Sanat Uyilo Lwesalathiso Sokubonakalayo

Sanat sisalathiso sokubonakalayo esiyilelwe inkampani yoyilo lwangaphakathi kunye nokuhombisa. Uyilo lusekelwe kwi-minimalism kunye ne-abstraction. Imigca elula yakha unobumba u-S ngendlela yale mihla. I-golden ratio ikhokela izilinganiso zale migca. Umbala omnye usetyenziswa ngeethoni ezininzi kulo lonke esi salathiso. Umfanekiso onciphisiweyo ujolise ekudluliseleni umyalezo wenkampani ngendlela ecacileyo nethe ngqo. Esi salathiso sibonisa umbono kunye nendlela yoyilo yenkampani. Le projekthi yagqitywa kwiiveki ezimbini kuFebruwari 2020.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Sanat Uyilo Lwesalathiso Sokubonakalayo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Sanat Uyilo Lwesalathiso Sokubonakalayo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Sanat Uyilo Lwesalathiso Sokubonakalayo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.