Arts Fund Ubuso Bomboniso Obohlukileyo by Zeyu Wu

Arts Fund Ubuso Bomboniso Obohlukileyo by Zeyu Wu is a highly esteemed winner of the very prestigious 2024 Ibhaso Lesilivere le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IsilivereIgrafiki· 2024

Arts Fund Ubuso Bomboniso Obohlukileyo

by Zeyu Wu

Client: Yilin Wang

Ibhaso Lesilivere le-A' Design Award Winner in Igrafiki Category

93,335

Verified Award Winner

Verify Award Status for #157359

View at A' Design Award Press Release Award Badge

Colors

The Design

About Arts Fund Ubuso Bomboniso Obohlukileyo

I-Arts Fund yinkqubo yobuso bomboniso obohlukileyo eyenzelwe inkqubo yoqeqesho lweetalente zokuyila abalinganiswa. Uyilo ludibanisa oonobumba abangu-CUZ kunye nemifanekiso yesiko yeopera yaseTshayina. Izinto zaseTshayina zibekwe kunye noonobumba besiLatini ukubonisa unaniselwano lwenkcubeko phakathi kweMpuma neNtshona. Isakhelo sisonke silandela isimbo saseSwitzerland samazwe ngamazwe, esithi ke saphulwe ziindlela zoonobumba be-CUZ, kunika imo esebenzayo kwaye ekwayeyexesha lanamhlanje. Le nkqubo isetyenziswa kwiipowusta, amaphetshana, izimemo kunye neebhena. Injongo kukwabelana ngenkcubeko yeopera yaseTshayina nabaphulaphuli abaselula.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Arts Fund Ubuso Bomboniso Obohlukileyo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Arts Fund Ubuso Bomboniso Obohlukileyo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Arts Fund Ubuso Bomboniso Obohlukileyo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimensions & Packaging: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Tags: regional culture，Tangible cultural heritage，Graphic design
Production Technology: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Design Challenge: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Research: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspiration: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Project Duration: The project started in Hangzhou in February 2023 and will end in October 2023.
Operation Flow: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Team Members: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu