Sabbioni Branding Intengiso Yophawu by Paul Robb

Sabbioni Branding Intengiso Yophawu by Paul Robb is a highly esteemed winner of the very prestigious 2024 Ibhaso Legolide le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IgolideIgrafiki· 2024

Sabbioni Branding Intengiso Yophawu

by Paul Robb

Client: Grafiche Sabbioni

Ibhaso Legolide le-A' Design Award Winner in Igrafiki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sabbioni Branding Intengiso Yophawu

I-Grafiche Sabbioni yayifuna isikhundla esitsha sophawu ukuze ibhiyozele usuku lwesikhumbuzo seminyaka engama-60 yenkampani. I-Salt&Pepper yasebenzisana nale nkampani ukudala iilwimi ezibonakalayo zale mihla ukukhuthaza eli nyathelo libalulekileyo, igxininisa ubuchule bophawu kwizinzileyo nakwiinkqubo zoshicilelo zemveli. I-Salt&Pepper yenze inkqubo yophawu enamandla, eyomeleleyo, neyakhayo, yenza uluhlu oluzinzileyo ngokupheleleyo, isebenzisa ii-inki ezisekelwe emanzini kunye nenkunkuma encinci yephepha ukukhuthaza iinqobo ezisisiseko zenkampani.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Sabbioni Branding Intengiso Yophawu ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Sabbioni Branding Intengiso Yophawu iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Sabbioni Branding Intengiso Yophawu idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
Dimensions & Packaging: Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
Tags: Branding
Production Technology: Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
Design Challenge: Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
Research: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Inspiration: The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
Project Duration: September - December 2023 - Italy
Operation Flow: The project was presented to the market in late 2023
Patents: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023