Heu 70th Anniversary Ilogo Nenkqubo Yesazisi Esibonakalayo by Li Tiebin

Heu 70th Anniversary Ilogo Nenkqubo Yesazisi Esibonakalayo by Li Tiebin is a highly esteemed winner of the very prestigious 2024 Ibhaso Lesilivere le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.

IsilivereIgrafiki· 2024

Heu 70th Anniversary Ilogo Nenkqubo Yesazisi Esibonakalayo

by Li Tiebin

Client: Harbin Engineering University

Ibhaso Lesilivere le-A' Design Award Winner in Igrafiki Category

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Colors

The Design

About Heu 70th Anniversary Ilogo Nenkqubo Yesazisi Esibonakalayo

Olu yilo lubonisa ngempumelelo imbali yophuhliso lweminyaka engama-70 yesikolo. Ngokufunda idatha nophando lwekhampasi, lusebenzisa ngokutsha indlela yokusebenzisa imifanekiso-nkolo ukubonisa umxholo webali. Ludibanisa izinto zenkcubeko yembali yesikolo nobuchwepheshe bophando lwezesayensi. Imifanekiso yenziwe lula ibe ziimpawu kwaye yahlengahlengwa ngokutsha ukudlulisela umyalezo. Idibaniswe nemigca enamagingqi-gingqi, yenza ilogo engama-70 enobungangamsha, iphucula ukufundeka kunxibelelwano loyilo. Ibonisa umtsalane okhethekileyo wesikolo kunye neziphumo eziphawulekayo kwihlabathi.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Heu 70th Anniversary Ilogo Nenkqubo Yesazisi Esibonakalayo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Heu 70th Anniversary Ilogo Nenkqubo Yesazisi Esibonakalayo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Heu 70th Anniversary Ilogo Nenkqubo Yesazisi Esibonakalayo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensions & Packaging: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Production Technology: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Challenge: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Research: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Project Duration: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operation Flow: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Team Members: Li Tiebin
Image Credits: Li Tiebin, 2022.