B For Good Leaders Umsebenzi Oyintloko: Isazisi Sokubonakalayo ngu-Misteli Creative Agency

Uyilo olubizwa ngokuba yi-B For Good Leaders Umsebenzi Oyintloko: Isazisi Sokubonakalayo olwenziwe ngu-Misteli Creative Agency ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2024

B For Good Leaders Umsebenzi Oyintloko: Isazisi Sokubonakalayo

ngu Misteli Creative Agency

Umxhasi: Misteli Creative Agency

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

16,499

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#159250

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-B For Good Leaders Umsebenzi Oyintloko: Isazisi Sokubonakalayo

Umbhalo Wencwadi: I-B For Good Leaders sisazisi sokubonakalayo somsebenzi wozimele-geqe wehlabathi liphela weenkokeli zeshishini. Iorenji, umbala wobushushu novuyo, ngumbala oyintloko. Iorenji idityaniswe noluhlu lweembala ezishushu kunye neepatheni ezibonisa ubuninzi babantu nemisebenzi ngaphakathi kolu zimele-geqe. Iliso eliphakathi limele umbono wolu zimele-geqe kunye nendlela lubona ngayo ihlabathi. Isazisi sisetyenziswa kwiwebhusayithi, kwiindaba-mvakalelo nakwimidiya yoluntu, nakwiiholo zeenkomfa ezakhiwe ngendwangu enokuphindaphindwa ukusetyenziswa, ikhadibhodi enokubola nephepha eliphindwe waphindwa.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

B For Good Leaders Umsebenzi Oyintloko: Isazisi Sokubonakalayo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. B For Good Leaders Umsebenzi Oyintloko: Isazisi Sokubonakalayo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. B For Good Leaders Umsebenzi Oyintloko: Isazisi Sokubonakalayo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Imilinganiselo nePakishini: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Iithegi: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Ubuchwepheshe Bokuvelisa: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Umngeni Woyilo: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Uphando: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Inkuthazo: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Ubude Beprojekthi: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Ukuhamba Komsebenzi: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.